We need a better term than DLC

I'm beginning to think that the term DLC no longer accurately describes something that is listed as a new product on a store front. We need something more up to date like PMC (Pay for More Content) or perhaps CGC (Cash Grab Content).

I just feel like in a world where all the content is downloadable on a digital store front, then labelling one other portion of that as DLC doesn't accurately enough describe the process.