What Should I Blog About?

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Choosing a topic to blog about might be driving you nuts because there are SO many categories to choose from.

I get it, you are super excited and want to start your blog!

But there’s one little thing holding you back.

You’re just not sure what to blog about.

You are afraid of making the wrong decision thinking what if it doesn’t work out or what if you lose interest.

Well, on the other hand, maybe you do have an idea but you’re struggling to narrow down your focus on a blog topic.

Some of you may even decide to be a little broader by venturing off and starting a “lifestyle blog” because this will allow you to discover yourself and give you the freedom to write about more than just one topic.

I often get readers like you asking me for blog post ideas and how to decide what to blog about that will earn a good income and make money.

So, to help you start your blog and choose the perfect topic or niche, I’m going to hand-hold you and answer your burning questions!

READ ALSO: While you’re going through this post, I also highly recommend reading my guide on how to choose a profitable niche here. In that article, I cover the steps you need to follow that will lead you to the right path of starting a blog in a niche that is monetizable.

By the end of this post, I want you to feel good and be confident with the decision you make!

Don’t forget to save this post on Pinterest here so you can refer back to this blogging lesson! You don’t want to lose or miss out on this information!

What To Blog About?

There are SO many things to blog about and you can make money with almost any blog niche you choose.

Even something as specific as Maneki-Neko lucky cats.

Yes… even when you blog about these Japanese lucky cats!

But of course, I’m not here to tell you to start a blog about Maneki-Neko cats (unless you truly have an interest in them and a solid monetization strategy with the blog).

So, let’s leave the discussion of the Japanese lucky cats for another day. 😊

Now, here are three key points I want you to keep in mind when deciding on a niche and what you want to blog about.

1. Discover Your Passions and Interests

When considering what to blog about, I highly recommend sticking to the topics you genuinely enjoy talking about or writing about.

If you choose a topic for the sake of chasing money alone, and you don’t enjoy the topic, you will quickly burn out, lose interest, and give up on the blog!

I personally made this mistake when I started creating food content. I genuinely enjoy making healthy recipes that would meet all my daily needs of vitamins, minerals and nutrients.

But I eventually realized that most people don’t appreciate the healthier versions (they really don’t if the recipe is 100% clean). So, I ended up writing about regular recipes just to cater to the majority. If I had stuck with it, it might have been successful.

But in the end, I lost interest and gave up on that food blog. It didn’t resonate with me because I don’t enjoy cooking standard recipes that aren’t healthy. I couldn’t keep going because it didn’t reflect my values, who I am, or the lifestyle I live.

I primarily cook for nutrition and health rather than taste, so creating mouth-watering recipes with empty calories that appeal to most people was never my passion.

That was just my little example so you can draw from my experience.

By the way, when I say discover and blog about your “passions,” I’m not advising you to choose a topic that only you care about and nobody else does (I will elaborate more about this in the 3^rd key point, “market demand”).

To give you a few examples, no one cares about how much fun you had walking your dog at the park, your love for music, or the expensive one-of-a-kind meal you ate for lunch over the weekend.

Unless you are entertaining, inspiring, or helping them with something that has to do with any of those examples, no one will care about what you have to say on the blog! Again, I will elaborate on this again in the 3^rd point below.

2. Discover Your Skills and Experience

Think about your skills and experience. What are you good at?

Is there something your friend, mom, or dad would tell you that you’re good at?

On a side note, I want to point out that you DON’T actually have to be “skilled” or “an expert” to start a blog on the topic that you’re passionate about or interested in.

You can treat your blog as a self-learning or self-development journey to learn, grow, and become better at whatever it is that piques your interests!

The best form of learning is teaching someone by going through a journey of experiences.

For example, you could be struggling with your weight and eating habits and you want to blog about your weight-loss journey.

When you start a blog about weight loss or healthy living, you can write about the baby steps you’ve taken to lose some weight.

As a result, this can help your readers who are just like you struggling with the same problem. You don’t have to be the fittest or the healthiest person giving advice to make a positive impact on your readers’ lives! In fact, there are many people who are far from being fit and muscular, and they rather follow an idol, like you, who can understand and relate to them.

Aside from this weight loss journey example, there are many other examples that you can blog about like:

• Becoming more organized
• Learning how to become a first-time mom or dad
• Getting out of debt (whether it be student loans or credit card debt)
• Learning how to DIY and craft
• Achieving financial independence
• Becoming more confident and happier

Believe me when I say you will attract an audience who will want to follow and listen to you despite not being “perfect” or “the best.”

You have a hidden skill and talent that will shine on your blog when you understand your readers’ struggles and remain true to yourself. This will attract an audience who are more similar to you and go through similar struggles!

3. Market Demand

Referring back to the 1^st key point, I mentioned that choosing a topic or niche you’re passionate about, or interested in learning more about, is vital. That way, it won’t feel like blogging is a chore or work.

However, when you do choose a blog topic that you’re passionate about, you’ll also want to make sure that there’s a market demand for it.

In other words, will there be people interested in the things you write about in that blog niche?

To help beginners like you, I compiled a list of profitable niches that will help you start a profitable blog.

What To Blog About And Make Money (Choosing A Profitable Niche)

Aside from choosing just a niche or a topic, I often get asked “what can I blog about to make money?”

Yes, we all want to make money and be able to help others too, don’t we? 😊

Well, I can tell you there are many profitable blog niches that are very popular!

I created this list to give you an idea of which topics have the potential to make money!

I’ve done countless hours of research on many blogs that are earning a full-time income with these niches.

Again, you could blog about almost anything and share your experience, knowledge, and tips as long as it inspires, entertains, or helps your readers.

By the way, this list is not in any particular order of importance, or popularity, other than alphabetical.

• Arts, Crafts, and DIY Projects
• Beauty, Fashion, and Make-up
• Career and Personal Development
• Entrepreneurship and Business
• Food and Diet (you can blog specifically about one diet if you like)
• Food, Meal Planning, and Recipes
• Frugal Living
• General Lifestyle Tips
• Graphic Designing
• Health, Fitness, Workout, and Exercises
• Healthy Eating
• Home Organizing or Decluttering
• Home Renovations
• Minimalistic or Zero-Waste Living
• Organizing Your Life (printables, agendas, planners, etc.)
• Parenting and Mommy Blogs
• Personal Finance, Budgeting, and Money Matters
• Positive Mindset and Happiness
• Productivity and Time Management Hacks
• Real Estate
• Relationships (Family, Marriage, Love, etc.)
• Self-Development or Self-Improvement
• Sewing and Crocheting
• Technology and Gadget Reviews
• Travel, Entertainment, and Eats
• Upcycling, Thrifting, and Refurbishing

As you can see, there are so many things you can blog about and this list can go on and on.

You can blog about almost anything as long as you are sincerely interested in that topic.

And reiterating the 3^rd key point above, market demand, you need to figure out who your target audience is and make your blog about your reader and how you can help them.

I feel like I’m a broken record here, but I’m always going to mention this again and again.

Your blog needs to be inspiring, motivating, entertaining, or providing a solution to a problem.

3 Questions To Help You Choose Your Perfect Blog Niche

Now that you have an understanding of the 3 key points mentioned above (1. passion, 2. skill/experience, and 3. market demand) along with an idea of which blog niches are profitable, you are now going to choose a niche and decide what to blog about.

To help you choose a niche and decide what to blog about to make money, I want you to answer some of these questions that will help you understand and know yourself a little better.

The more specific and detailed your answers, the better you’ll be able to come up with great ideas that suit you!

1. What are your top three interests and topics?
2. What do your families, friends, coworkers, and even acquaintances and strangers compliment you on?
3. How will your interests and topics help your readers?

Just by answering these 3 short questions, you’ll be able to start your blog, choose the perfect niche, and come up with ideas on what to blog.

Once you’ve gone through the next section’s examples, leave your answers to these 3 questions in the comment box below. I will be more than happy to help you get started with your blog! 😊

Examples to Help You Decide on Your Blog Niche

In this section, I’m going to go through two examples with you to make it easier for you to decide on what to blog about.

The first example focuses on a narrowed-down niche (AKA one topic) whereas the second example includes a few different topics.

Of course, everyone’s answers (including yours) will be different but I will use two of my readers’ examples and go through each one with you to give you an idea.

Example 1 – Narrowed Focus On One Blog Topic:

These are Bailey’s answers, one reader of mine, and gave me permission to share her answers with you:

1. What are your top three interests and topics?

• Home and interior designing
• Salvaging and recreating leftover materials
• Painting and drawing

2. What do your families, friends, coworkers, and even acquaintances and strangers compliment you on?

My family and friends can see that I am really passionate about putting things together and making them look pretty whatever it is. They show appreciation of all my projects. That includes my art, paintings, stylish home décor, and interior design. They all say I should become a home designer!

3. How will your interests and topics help your readers?

My passions will teach my readers how to recycle, reuse, and reinvent abandoned things that other people see as garbage. This is the side of me that loves to build and put things together from a different perspective. I can also teach and help others learn how to make things look good just like store-bought without paying full price! I want to show the world that you can salvage anything and turn it into something fun, useful, and stylish!

Based on Bailey’s answer to the first questions about her interests, you can see that each topic is related to being creative or crafty in some form or way.

Bailey told me that she will be starting a blog that inspires and teaches her readers how to decorate a home beautifully all within a budget.

As you can see, decorating a home on a budget will be her blog niche.

Her love for salvaging and recreating things with leftover material, that would have gone to waste otherwise, reflects her creative and frugal nature.

She knows how to recycle and refurbish items by turning them into something that is useful and stylish for her home.

Bailey will be focused on writing blog posts that help her readers decorate a home and make it look stunning through all sorts of DIY and creative projects without breaking the bank.

Example 2 – Broad Focus on Multiple Blog Topics:

With her permission too, here is an example of Kathy’s, another one of my readers, responses to these questions:

1. What are your top three interests and topics?

• Natural beauty tips on a budget
• Children and teaching them
• Organizing and decorating my home as a fun hobby

2. What do your families, friends, coworkers, and even acquaintances and strangers compliment you on?

I get compliments about my skin and nails and friends ask me what I do to get them naturally. I get a lot of the times compliments about my children’s manners and how well behaved they are when I bring them out. Whenever I host a party at my place, they like my order in my kitchen and living room also the way I design my home. They are surprised at how I don’t need to spend a fortune on my organizing systems, furniture, and decorations because it looks so nice and glamorous.

3. How will your interests and topics help your readers?

I have seen a lot of buzz and people interested about clean beauty and “DIY” your own ingredients from home so I can see myself helping women become aware of toxic chemicals in products and switch to safer alternatives. I believe everyone wants to live a more natural and chemical free life. As a mom to two beautiful children, I also want to teach new moms how I teach my kids to behave and stay calm. Decorating and organizing my home with my kids gives me time to bond with them so I enjoy it as a hobby. It’s another interest I consider starting my blog on so I can teach and inspire others to bring life to and beautify their homes on a tight budget!

Kathy’s answers are completely different from Bailey’s in example 1.

In this second example, you’ll see that Kathy listed 3 different topics and interests that don’t seem to relate to each other – beauty, children, and home organization and decor.

Problem: Kathy told me she was confused and didn’t know how to narrow down her focus.

At one point in our conversation, she even said that she will be afraid of narrowing (or niching) down because she is the type of person who tends to get bored of just one topic. She was also afraid of confusing her readers due to a lack of focus.

She just doesn’t know which topic she likes more.

Solution: Start a blog with a “lifestyle” approach.

You can start a blog and write different topics especially when you’re a beginner with no experience. This would be defined as a “lifestyle” blog.

I know many lifestyle blogs that do well despite having different categories and topics.

The key to starting a lifestyle blog is knowing who your audience is. This is true for any blog you start regardless of it being lifestyle or not.

For example, if you are a college student, you can start a college student lifestyle blog and write many different topics that are tailored to college students such as fashion for college students, quick and easy meals for busy students, time management, and organizing tips for students, saving money tips in college, etc. This will give you the opportunity to learn, write and test different areas to see what sparks your interest!

In Kathy’s case, she confirmed that she will be starting a lifestyle blog for moms.

When you read her answers, you can see she is a mom with many different interests.

She said, “As a mom to two beautiful children, I also want to teach new moms how I teach my kids to behave and stay calm. Decorating and organizing my home with my kids gives me time to bond with them so I enjoy it as a hobby. It’s another interest I consider starting my blog on so I can teach and inspire others to bring life to and beautify their homes on a tight budget!”

Based on that answer, she can create blog posts about parenting or mom tips. She can also include home organization and home décor posts that are tailored to moms.

She also mentioned “I have seen a lot of buzz and people interested about clean beauty and “DIY” your own ingredients from home so I can see myself helping women become aware of toxic chemicals in products and switch to safer alternatives.”

From this statement, she can still write posts that inform women (including moms) about clean beauty products if she wants to test out this niche.

The great thing about starting a lifestyle blog is you get the freedom to write about almost any category/subject you want. At the same time, you’ll also learn a lot a wide variety of different subjects!

This is especially true for those who feel they like to talk about almost everything and can’t seem to stick to just one topic.

The beauty is you can still choose to narrow down and focus on one topic when you gain a little bit of experience. Once you start to understand who your audience is based on your blog traffic, comments, and emails you receive from your readers, you will discover which path to go. And this is not uncommon to see!

Wrap Up On What To Blog About

I hope you found this blog post helpful and informative in helping you decide on a niche and what to blog about.

Whether you decide to really narrow down your focus (remember the Maneki-Neko cats I mentioned at the beginning of the post) or be broad with a lifestyle blog and test out multiple topics to see what will become the right fit for you over time, there isn’t a right or wrong approach to starting your blog.

Instead, the key is focusing on your target audience and offering inspiration, entertainment, or solutions to a problem.

Once you’re ready to start your blog, you can use my easy step by step tutorial for beginners here. In this tutorial, you’ll receive 60% off web hosting making it as low as $2.95 to start your blog! You’ll also get a FREE domain name when you use the links in my tutorial to register your blog.

As always, you can send me an e-mail at [email protected] and ask me any questions. Also, please leave your questions/comments in the comment box below and I will respond. I’m here to help! 😊