Platforms like TikTok are shaping how young people see money and not always in the healthiest way. Here’s how we can turn that influence into financial wisdom.
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Introduction
TikTok has become one of the main windows to the world for teens. It’s where they learn new dances, trends, opinions and (increasingly) lessons about money. The problem? These lessons often come without responsibility. Influencers flaunting wealth, challenges involving excessive spending and promises of getting rich quick all shape how kids and teens view money and themselves.
But can we transform this digital environment into an ally of financial education?
Money as a symbol of status
In the digital world, money is rarely portrayed as a tool for planning, security or freedom. Instead, it’s a symbol of status. And for teens, status equals acceptance, belonging and self-worth.
That explains why so many adolescents desire expensive sneakers, brand-name phones and luxury products, not because of their practical use, but because of the image of success they represent online.