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If you still think TikTok is just about lip-syncs and dance trends, you’re missing the bigger picture. TikTok is a crystal ball into the future of work.
Here’s the uncomfortable truth: while companies debate hybrid models and future-proofing their workforce, Gen Z has already started prototyping the next economy — in vertical video.
Why should leaders, founders, and ambitious professionals care? Because TikTok compresses everything, reshaping work — skills, platforms, communities, and attention into one digital stage. Ignore it, and you’ll miss the blueprint for how careers will actually be built over the next decade.
Why TikTok Matters Beyond Entertainment
The stats are staggering:
- Over 1 billion active users worldwide.
- 60% of its base is under 25.
- The global creator economy is projected to hit $250B by 2030.
This isn’t about dancing. It’s about distribution.
It’s about who controls visibility, how influence is measured, and how skills become monetizable.