By skyforbes The internet is now full of AI faces.
Pretty avatars. Perfect lighting. Zero substance.
Anyone can generate a polished character.
Very few can build a personality people care about.
The AI influencers that break out all share one thing:
they feel like characters from a story, not faces from a generator.
Look at Granny Spills.
She didn’t go viral because she looked real.
She went viral because she was someone.
Sharp tongue. Chaotic wisdom. Zero filter.
A personality with rules, patterns, rhythm.
She had lore.
And that made her sticky.
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What “lore” means in the age of AI influencers
Lore is what makes an AI character feel alive.
It’s the rules that shape how they think, react, panic, joke, fail, dream.
People don’t follow characters because they look real.
They follow because they feel resonance and pattern.
A persona becomes magnetic when it has human-like contradictions.
Example 1: The Cynical Schoolboy.
A cute AI kid with a juice box is nothing special.
But if he roasts adult dating apps, mocks networking events, and asks why grown-ups say “I’m fine” while falling apart:
→ That’s texture.
→ That’s a contradiction that hooks.
Example 2: The Flawed Fitness Coach.
An AI gym trainer with a perfect body is generic.
But if he hates leg day, complains every Tuesday, loves pizza more than protein shakes, and screams at cockroaches:
→ That’s consistency.
→ That’s a flaw that feels human.
These contradictions create reality.
Not pixels on a screen, but personality in the mind.
— –
The new competition: gravitational pull
When AI makes faces infinite, beauty stops being an advantage.
The real advantage becomes narrative gravity.
Characters with lore attract viewers the way stories attract readers.
If a character has:
→ stable personality chemistry
→ consistent emotional logic
→ a worldview that shapes their reactions
→ a sense of history and momentum
then followers don’t just watch.
They return.
Because they think they know what this character will do next.
And they want to see if they’re right.
— –
The rise of micro-fandoms
When a character has lore:
→ fans mimic their phrases
→ remix their moments
→ argue about their motives
→ create side stories
→ build aesthetics
→ form in-jokes
→ defend them online
At that point, the character isn’t content.
They’re culture.
And culture is the strongest distribution engine online.
This is why the next wave of AI influencers won’t be “avatars.”
They’ll be mini-franchises.
Created by one person.
Experienced by millions.
Expanded by the crowd.
— –
AI characters aren’t replacing creators. They’re extending them.
The creator is still the mind.
The AI character is the mask that frees the mind.
With lore, this mask gains depth.
With depth, it gains followers.
With followers, it becomes IP.
This is the real shift:
AI doesn’t just automate influence.
It automates Identity.