By skyforbes 
You just completed level 50 in your favorite mobile game.
Confetti explodes across your screen, celebratory music plays, and you’re basking in that sweet dopamine hit of victory. Then, like clockwork, a popup appears: “Enjoying the game? Rate us 5 stars!”
If you’ve ever wondered why this happens at the exact moment of your triumph rather than when you first open the app, you’re not alone.
The timing isn’t random — it’s calculated psychology, and it’s one of the most powerful conversion strategies in modern app design.
The Science Behind the Strategy
The practice of requesting reviews immediately after positive user experiences isn’t just good manners — it’s grounded in behavioral psychology, specifically a cognitive principle called the peak-end rule.
Understanding the Peak-End Rule
The peak-end rule, discovered by Nobel Prize-winning psychologist Daniel Kahneman, reveals a fascinating quirk in how our brains process memories. Rather than remembering experiences as a continuous stream, we judge them almost entirely based on two specific…
Learn more about Why Apps Always Ask for Reviews at Your Happiest Moment (And Why It Works)