By skyforbes 
The Science and Psychology Behind Endless Scrolling and Attention Hijacking
TikTok’s endless scroll isn’t just entertainment — it’s behavioral science in action.
Discover how the app uses psychology, design, and dopamine to keep you hooked, and how awareness can help you reclaim your attention.
TikTok isn’t just another social media app — it’s a world of its own. You open it to kill a minute, maybe while waiting for coffee, and suddenly forty minutes have vanished.
Everyone’s had that moment of
“Wait… how long have I been scrolling?”
That isn’t an accident. There’s real science behind why TikTok feels impossible to put down.
The Secret Sauce: How TikTok Differs from Everything Else
Unlike Facebook or Instagram, TikTok doesn’t care much about your social circle. It’s not built around your friends, followers, or likes — it’s built entirely around you.
The “For You Page” (FYP) is the app’s beating heart.