By skyforbes Link for My Non- Member friends
If you’ve ever found yourself scrolling past tall vertical videos, stopping mid-scroll for 6, 12, or 30 seconds of someone dancing, cooking, ranting, or molding clay — you’re part of a shift that’s bigger than any one app.
Let’s dig into why this is happening, how it’s affecting you (personally and professionally), and what you can do to adapt — whether you’re a creator, a professional, or just someone trying to stay sane in a fast-moving digital world.
-Why short-form video won:
Attention spans are shrinking:
We’re bombarded with information every minute: work emails, Slack pings, news alerts, social feeds, streaming shows. In that noise, longer content demands more of us. Short-form video, by contrast, fits into the 15–90 second pocket of time many of us have.
Platforms have noticed: Reels, Shorts and other vertical formats have higher completion rates.
The format matches mobile & modern behavior:
Vertical screens, one-hand usage, rapid consumption: mobile is now the thumbnail of life. Social platforms know this and optimize for it.