Why Your Website Needs a Blog: Even If You’re Not a Blogger

Hey girl, did you know that 77% of internet users still read blogs regularly (Source)? But blogging isn’t just for bloggers.  Let’s talk about why you need a blog on your website, even if you’re not a blogger.

Having a blog on your website is no longer just a nice-to-have—it’s a must-have. Ready to learn what a blog can do for your online business?

Let’s go!

A Blog Establishes Authority and Expertise

Okay, let’s talk about how having a blog can make you look like the pro you are in your industry. You’ve got a ton of knowledge and expertise, right? Well, a blog is your chance to show it off to the world.

A blog is your platform to share your wisdom with the world and establish yourself as the go-to expert in your field. Whether you dish out insider secrets, share success stories, or offer practical advice, your blog is your chance to shine and showcase your expertise.

And hey, you’re not alone. Plenty of businesses are using their blogs to build authority and credibility. Take HubSpot, for example. They’re killing it with their blog, pumping out tons of valuable content on everything from marketing to sales. And guess what? People trust them because they know their stuff.

Or how about Moz? They’ve built a massive following with their Moz Blog, sharing all things SEO. By sharing actionable insights and best practices, they’ve become the go-to source for marketers and SEO pros worldwide.

So, whether you’re a one-person show or a big-name brand, a blog is your secret weapon for establishing authority, building trust, and attracting your dream customers. 

A Blog Pulls Traffic to Your Website

Think of your blog as a magnet—it attracts visitors like bees to honey.

Here’s how it works:

First off, Google loves fresh, relevant content.  When you regularly publish blog posts packed with valuable insights, you tell search engines, “Hey, check me out—I’ve got something important to say!” And you know what? They listen.

That’s because search engines prioritize fresh content when ranking websites. So, the more frequently you update your blog with new posts, the better your chances of climbing the search engine rankings. (Within reason, of course – don’t sacrifice quality over quantity!)

Pro tip: Your blog posts can also double as Pinterest pins. Repurpose your blog content into aesthetic pins that catch the eye and draw people to your website. Add some striking imagery, a catchy headline, and a clear call-to-action, and you’ve got yourself a winning pin that’ll drive traffic like nobody’s business.

Your blog isn’t just a place to share your thoughts and ideas. It’s a powerful tool for attracting organic traffic, boosting your search engine rankings, and expanding your reach on platforms like Pinterest.

A Blog Engages and Educates Your Audience

Sure, you’ve got a killer product or service, but what really sets you apart is the value you provide beyond what you’re selling. And guess what? Your blog is the perfect platform for delivering that value.

Your audience isn’t just interested in what you’re selling—they’re looking for solutions to their problems. And that’s where your blog comes in handy. It’s your chance to address their pain points, answer their burning questions, and educate them on topics they care about.

So, how do you create blog content that’s both informative and engaging? Well, you have to know your audience inside and out:

• What are their biggest challenges?
• What questions are they asking?
• What keeps them up at night?

Once you’ve got a handle on that, you can tailor your blog content to meet their needs and provide real value.

How to create blog content that resonates with your audience:

Know Your Audience

Take the time to really understand your audience—who they are, what they need, and how you can help them. The more you know about your audience, the better you can tailor your content to meet their needs.

Address Pain Points

Dive deep into the common pain points and challenges your audience faces, and offer practical solutions and advice. Whether it’s troubleshooting tips, how-to guides, or case studies, your blog content should provide real value and address the issues your audience cares about most.

Be Authentic

People don’t want to hear from a faceless corporation—they want to connect with real people. Be authentic, share your stories and experiences, and let your personality shine through in your blog content. This human touch will help you build rapport and trust with your audience.

Keep it Engaging

Nobody likes reading dry, boring content. Keep your blog posts engaging and easy to read by using conversational language, adding images and maybe some gifs (I get mine from Giphy), and breaking up your content into bite-sized chunks. 

via GIPHY

A Blog Builds Relationships and Trust

Your blog is a direct line of communication with your customers—it’s where you can connect with them, engage with them, and build trust over time.

Consistency is key here. You can’t just drop a blog post every once in a while and expect to build meaningful relationships with your audience. You have to show up consistently, week after week, month after month, delivering valuable content that keeps your audience coming back for more.

Share your experiences, anecdotes, and lessons learned. Let your audience see the person behind the business—the real you.  Unlike social media, blog posts have no cap on length, so you can share tons of inspiring, helpful, and entertaining content with your audience.

Plenty of businesses have successfully built trust and loyalty through their blog content. 

Take Buffer, for example. 

They’re not just a social media management tool—they’re a transparent, values-driven company that shares everything from their revenue numbers to their company culture. By being open, honest, and vulnerable in their blog content, they’ve built a community of loyal customers who trust and admire them.

A Blog Generates Leads and Conversions

Alright, let’s get to the biggest reason why you need a blog for your website:  Your blog is more than just a content hub—it’s a potent lead-generation machine for your business. 

Your blog has the power to not only attract visitors but also convert them into loyal customers. Here’s how it works:

When people discover your blog posts through search engines, social media, or other channels, they’re not just skimming—they’re engaging with your brand. That’s your opportunity to capture their interest and turn them into leads.

You do this by strategically placing calls-to-action (CTAs) within your blog posts. CTAs are like signposts that guide your readers on the journey to becoming leads—whether it’s signing up for your newsletter, downloading a freebie, or making a purchase.  They tell the reader what to do next.

Your CTAs need to be simple, relevant, and easy to act on. Give your readers a clear reason to take action and make it effortless for them to do so.

Let’s look at a success story from the wellness niche:

Brett Larkin is a renowned yoga instructor and founder of Brett Larkin Yoga. Brett started her journey by sharing yoga tutorials on YouTube and later expanded her reach with her own yoga blog (I’m a fan of both her yoga videos and her marketing strategies).

Through her blog, Brett offers valuable insights into yoga philosophy, meditation techniques, and holistic wellness practices, attracting a dedicated community of yoga enthusiasts. 

But here’s the twist: Brett didn’t just stop at sharing content—she used her blog as a lead generation tool for her yoga teacher training programs and online courses. By offering free yoga challenges, informative webinars, and personalized coaching sessions, Brett transformed her blog readers into passionate yoga practitioners and advocates for her brand.

Alright, let’s wrap this up by recapping what we’ve covered in this blog post:

We’ve explored the numerous benefits of having a blog on your website, regardless of the type of online business you run. From establishing authority and expertise to driving organic traffic and generating leads, your blog is a powerhouse tool for boosting your online presence and growing your business.

And now I want to hear from you! Are you already using a blog for your online business, or are you thinking about starting one? Share your thoughts, experiences, or questions in the comments section below—I’d love to continue the conversation with you.

And if you’re ready to take the plunge and start your own blog, don’t wait any longer. Take the first step today and start reaping the benefits of having a blog for your online business. Trust me, you won’t regret it!

Happy Blogging!

Need help starting your blog?  I have an entire hub of content to help you do just that:  

Visit the Blogging page here!