Wild feature from ChatGPT. Becomes a Platform — The Dawn of AI Within Apps

ChatGPT doesn’t just reply anymore — it invites apps into your conversation

There was a moment when ChatGPT simply answered your questions. Then it got smarter: adding web search, code interpretation, multimodal inputs. Now, it’s leveling up again — by letting apps live inside your chat.

This is more than just “plugin architecture.” It’s a shift in how we think of conversational AI. OpenAI’s announcement (at DevDay 2025) lets developers embed apps that ChatGPT can summon in context, to carry out tasks fluently within the flow of conversation.

Why this move matters

Because the barrier between “asking” and “doing” collapses. Now, when you ask ChatGPT to design a poster, it might invoke Canva; ask it for a flight, it might talk to Booking.com. The chat isn’t just about advice or drafts — it’s the environment where actions happen.

In demos, for example, a user asked ChatGPT to create a dog-walking business poster via Canva, then followed up: “turn that poster into a pitch deck.” ChatGPT orchestrated the flow.

Or consider real estate: instead of sending you a link, ChatGPT can display an interactive Zillow map, let you zoom, filter, and ask new questions. The app becomes a part of…

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