By skyforbes 
The launch of ChatGPT Atlas signals a shift: the browser is no longer a portal to websites — it is the experience itself.
When users stop going to websites — and instead ask their browser-agent to find, summarize, and act on information — the way traffic, content, and conversions work changes dramatically.
Why Websites Might Be Next in Line
Search as one interface, not many destinations:
In Atlas, a user highlights a page and asks ChatGPT to summarise it. Links become secondary.
The browser delivers answers, not a list of pages.
Agents doing the clicking for users
Atlas’s “Agent Mode” can navigate multiple websites, compare products, fill forms and even purchase items.
The user may never open the traditional website.
Structured content wins over generic pages
Early developer notes suggest that Atlas supports ARIA tags (for accessibility + agent UI).