TikTok doesn’t just tailor your For You page. It curates the part that we naively think is the “neutral ground” where all opinions can collide, the comment section.
It is no secret that algorithms differ from person to person based on what they engage with. But there are a few really popular videos that ends up on almost everyone’s For You Page. Certain trends, memes, dances, controversies.
Let’s say the viral video is of a woman confronting a man who’s staring at her at the gym.
If you typically engage with content about boundaries, harassment awareness etc., your comment section might look like this:
“this is exactly why women feel unsafe in public spaces.”
“normalise calling people out.”
“bear ❤” (ifykyk)
But if you tend to follow more anti-woke content, your comment section may look like this instead:
“shes so full of it. bro was probably zoning out between sets”
“i literally just stare at people unconsciously sometimes, he didn’t deserve that”
Same video but two completely different narratives.