Your Kids’ Values Are Being Raised by TikTok

The sneaky way to reclaim moral authority before they’re teenagers who roll their eyes

By Thomas Goodwin

A parent pushing a grocery cart while their young child watches intently from the cart seat. The parent is letting an elderly person with just two items cut ahead of them in line. The composition captures the ordinary-yet-profound nature of teaching through action rather than words.

Lecturing your kids about values won’t work. Here’s what will.

You want to raise good humans. Decent ones. The kind who hold doors, tell the truth, and don’t film strangers having meltdowns for internet points before the age of 12. But here’s the thing nobody tells you when you’re staring at that positive pregnancy test: values don’t download like apps. You can’t just install Kindness 2.0 and call it done.

I know this because I once spent twenty minutes explaining to my seven-year-old why sharing matters, only to watch him bite his sister ten seconds later when she touched his Lego castle. The sharing speech had landed with all the impact of a butterfly on a windshield.

Here’s the truth that makes parenting books close themselves in shame: kids learn values the way they learn language. Not from your speeches. From watching you exist in the world.

The Problem With Your Current Approach

Right now, you’re trying to teach values the same way your gym teacher tried to teach dodgeball. Lots of yelling. Very unclear rules. Everyone leaves confused and slightly injured.

You tell your kid to be honest while you’re on the phone lying to your mother about why you can’t come to dinner. (Sorry, Mom. We have plans. Those plans involve pants-free Netflix, but still.) You preach patience while honking at the Prius going exactly the speed limit. You demand respect while calling your coworker “that idiot from accounting” at the dinner table.

Kids have a radar for this stuff that makes military-grade detection systems look like toys. They can spot a gap between your words and your actions from three rooms away, through walls, while wearing headphones playing video games.

The disconnect creates what experts call cognitive dissonance, which is fancy talk for “my brain hurts from this not making sense.” When kids experience this enough, they stop listening to what you say and just watch what you do. And friend, what you do might be teaching them that values are just nice ideas for other people.

What Actually Works Instead

Teaching values isn’t about perfect parenting. (Good news, because perfect parents are either lying or heavily medicated.) It’s about being a decent human who occasionally narrates their thought process out loud like a boring sports announcer for morality.

Start with this: stop treating values like vitamins you force down their throats. Values aren’t something you give your kids. They’re something you show them, repeatedly, in small moments that feel too mundane to matter but somehow add up to who they become.

When you’re in line at the store and the cashier is moving slower than continental drift, that’s not just an annoying Tuesday. That’s Value Theater. Your kid is watching to see if you sigh dramatically, make eye contact with other customers in shared misery, or just wait like a person who remembers that cashiers are humans having a day.

Say it out loud. “This is taking a while. That’s okay. Maybe she’s new, or maybe she’s having a hard day. We can wait.” Your kid won’t thank you. They might not even look up from their tablet. But somewhere in their brain, a little file marked “How To Be A Person” gets a new entry.

Do this enough and values stop being abstract concepts from your lecture series and start being just how things are done in your family. Like wearing seatbelts or not putting milk back in the fridge with three drops left. Personal note: emptying a container and putting it back in the fridge drives me to ranting and raving, which I can’t do where I’ll be seen or heard, not even by the crows or the squirrels passing the yard.

The Method Nobody Wants to Hear About

Here’s where it gets ugly. You have to fix your own behavior first. I know. It’s the worst. You wanted a list of clever things to say, and instead you got assigned homework on yourself.

But think about it. You can’t teach your kid to manage anger while you’re punching the steering wheel because someone took the parking spot you gracefully hunted down and waited like a vulture to get. You can’t teach empathy while mocking people on reality TV. You can’t teach integrity while you’re returning clothes you wore once with the tags tucked in.

The good news is you don’t have to be a saint. You just have to be trying, and you have to let them see you try.

This means doing the hardest thing a parent can do: admitting when you screw up. Not in a dramatic, self-flagellating way. Just honest. “I shouldn’t have yelled like that. I was tired and I handled it badly. I’m sorry.”

Your kid needs to see that values aren’t about being perfect. They’re about course-correcting when you drift off track. Adults who never admit mistakes raise kids who think mistakes mean you’re a failure. Adults who say “I messed up, let me try again” raise kids who know that being good is a practice, not a trait you’re born with or not.

The Daily Stuff That Matters More Than You Think

You know what teaches kids about kindness? Watching you be kind when it’s inconvenient. Letting someone with two items go ahead of you in line when you have a full cart and a headache. Bringing your neighbor their trash can. Asking the drive-through worker how their day is going like you mean it.

These tiny moments feel stupid while you’re doing them. You’re not changing the world by moving a trash can fifteen feet. But your kid is learning that values aren’t for special occasions. They’re not a fancy outfit you put on for guests. They’re what you wear every day, even when nobody’s watching. (Except your kid, who is always watching, which is frankly exhausting.)

Want to teach respect? Let them see you disagree with someone without making them your enemy. “Grandma and I don’t agree about this, but I love her and she’s not wrong for seeing it differently.” This is so much harder than it sounds. Because Grandma might be driving you up a wall about something, but your kid is learning whether different opinions mean war or just mean people are different.

Want to teach responsibility? Stop rescuing them from every natural consequence. I know this hurts. I know you want to bring the homework they forgot. But the homework fairy doesn’t exist in adult life, and finding that out at thirty-seven is rougher than finding it out at nine.

Let them feel the small painful stuff now. Forgot your lunch? You’re hungry today. Didn’t study? That test is gonna be rough. Broke your brother’s toy on purpose? You’re buying him a new one with your birthday money. These aren’t punishments. They’re information. Actions have results. Values aren’t just beliefs, they’re choices that lead places.

The Talking Part (Yes, You Still Have to Talk)

Here’s the thing about those speeches you want to give: they work, but only as backup to what you’re already showing. Think of talks about values like seasoning. You need the actual meal first.

When you do talk about values, ditch the sermon. Instead, ask questions. “What do you think we should do here?” “How do you think that person felt?” “What would be the kind thing?”

Kids who get lectured learn to tune out. Kids who get asked learn to think. The goal isn’t to download your moral code into their brain. It’s to help them build their own, using yours as a starting point.

And when they mess up (they will, constantly, because they’re human larvae still figuring out how to person), resist the urge to shame. Shame teaches kids to hide mistakes, not avoid them. Instead, try curiosity. “What happened there?” “What do you wish you’d done differently?” “How can you fix this?”

This is so hard when you’re mad. When your kid just shoved their friend or lied to your face, every cell in your body wants to unleash a lecture that would make ancient philosophers weep. Don’t. Take a breath. Remember you’re teaching them how to handle their own screwups for the next seventy years.

Why This Takes Forever and That’s Fine

Nobody tells you that teaching values is a fifteen-year project minimum. You want results now. You want to know that your kid won’t be the one filming fights for TikTok or laughing when someone falls. But values are like trees. You plant them, water them, make sure they’re not growing into the power lines, and then you wait.

Some days you’ll see progress. Your kid will share without being asked, or stand up for someone, or tell the truth when lying would be easier. These moments feel like winning the lottery.

Other days your kid will lie about brushing their teeth while standing in front of you with visible Cheeto dust on their face. These moments feel like proof you’ve failed.

You haven’t. You’re just teaching a small person how to be a bigger person, and that takes time. And repetition. So much repetition you’ll want to fake your own death and start a new life as a lighthouse keeper.

But here’s the secret that keeps you going: every single tiny moment matters. Every time you choose patience over anger, honesty over convenience, kindness over being right, you’re making a deposit in their moral bank account. They might not cash those checks for years. But they’re there.

The Stuff You Can’t Control

At some point, your kid will encounter values that aren’t yours. Friends who think cheating is fine. Media that glorifies cruelty. A culture that often rewards the loudest, not the kindest. A politician who only says what he thinks others want to hear.

This will make you want to wrap them in bubble wrap and homeschool them in a bunker. Resist this urge. (Also, you don’t want to homeschool. You’ve seen yourself try to explain math homework. It’s not pretty.)

Instead, talk about it. Not in a panicky way. Just honest. “Some people think it’s okay to cheat. We don’t. Here’s why.” Give them the tools to think critically about the world they’re swimming in. They need to know your values aren’t random rules but thought-out choices.

And then, here’s the part that will age you thirty years: you have to trust them. You’ve given them the foundation. You’ve shown them what matters. Now they have to build their own life on it. They might build something that looks different from what you imagined. They might make choices you wouldn’t make. That’s okay. That’s them becoming their own person, which is the whole point of this exhausting project.

Where This Leaves Us

Teaching values to kids is less like programming a robot and more like planting a garden in a hurricane. You do your best, you course-correct when things go sideways, and you hope the roots take hold before the next storm.

Your kids won’t thank you for this. Not now, anyway. Maybe in twenty years when they’re raising their own tiny humans, they’ll call you and say, “I get it now.” Or maybe they won’t. Maybe they’ll just quietly be decent people who hold doors and tell the truth, and you’ll catch glimpses of your values living on in them like hand-me-down genes.

That’s enough. It has to be. Because you can’t control who they become. You can only control who you are while they’re watching. And they’re always watching. Even when you think they’re absorbed in their tablets or their drama or their inexplicable obsession with making slime, they’re watching.

So be the person you want them to become. Not perfect. Just trying. Messing up and admitting it. Choosing the kind thing when the easy thing is right there.

Do that enough and the values will stick. Not because you lectured them into submission. But because you showed them that values aren’t ideas, they’re actions. And actions, repeated over years, become character.

Your kids might not have the character you imagined. But they’ll have character. And in a world that desperately needs more decent humans, that’s enough. That’s more than enough. That’s everything.

Ready to stop yelling about respect while disrespecting everyone in traffic? My books dig into the messy, funny truth about raising kids without losing your mind, plus how to handle all the other relationships that make you want to hide in the bathroom. Whether it’s your teenager, your boss, or your mother-in-law, I’ve got stories and strategies that don’t sound like a motivational poster threw up on a parenting manual. Grab your survival guide Here.

Need personalized help teaching values without sounding like a sermon? I work with a small number of parents each month who want real solutions for real family chaos. Click Tell Me More for details.

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