By skyforbes 
We’ve built systems that don’t see humans.
And now, in the age of AI, the question is: Will we make ourselves visible again?
A few years ago, I realized something strange.
Brands were louder than ever — and yet less visible.
People were posting more, yet they still felt unseen.
The founders were building, but they rarely felt truly recognized.
And now with AI, another paradox arises:
We have more tools than ever to be visible, yet more noise than ever to drown in.
So, how do you rise above?
I’ve spent 12 years building visibility for people and companies.
Not just as a content strategist or editor-in-chief, but as someone obsessed with how visibility really works.
Here’s what I’ve learned:
Visibility is not what you publish. It’s what people perceive — and what stays with them.
In 2024, I interviewed 30+ startup founders and marketing leads while co-creating an HR-tech project.
I noticed a pattern:
- Founders thought they needed press.
- Marketers wanted to focus on content.
- Sales teams begged for case studies.
But none of that worked until one shift happened — the shift from talking about themselves to making themselves resonant.
The Trial of Silence
There’s something I’ve witnessed again and again in my years of working with clients:
Before visibility comes — there is almost always silence.
It’s a rite of passage few talk about.
You write posts that get two likes.
You feel exposed. People in your circle see you trying — and it feels… vulnerable.
You wonder if you’re embarrassing yourself.
And yet, those who keep going — those who stay authentic, who don’t copy, who dare to be raw — they’re the ones who break through.
I’ve seen people post for a year with no traction. Then one day, something clicks.
Their words finally resonate.
Their following explodes.
They sign clients, change their lives, and reach financial independence — not because they “optimized the algorithm,” but because they passed the trial of silence.
Many don’t.
They give up. Or they copy others.
And in doing so, they trade uniqueness for safety, and often vanish into the noise.
What’s Quietly Changing Everything
There’s a new shift happening — and it might just save founders who don’t want to perform online.
Here it is:
AI is becoming the new search engine.
People aren’t just Googling anymore.
They’re asking ChatGPT. They’re using Perplexity. Claude. OSHI.
And these tools? They don’t care how many likes your Instagram post got.
They care if your content is clear, structured, and present on the open web.
That means:
- You can be found without going viral.
- You can be referenced without going “personal brand guru.”
- You can be visible without becoming louder than you are.
This is huge — especially for introverted founders, deep creators, and early-stage teams who don’t want to shout to be seen.
Want to Know How It Actually Works?
If you’re curious — there are a few small things your tech team can do on your website so future clients find you through AI tools like Perplexity, ChatGPT & friends.
No dancing required.
Just a few strategic tweaks — and you’ll be quietly discoverable by the machines of tomorrow.
